EFFECTIVE DATE: 25 march 2024

15891451 CANADA INC. (“HUG4LOVE“) and its owned or operated brands and websites (“HUG4LOVE”, “we”, “our”, “us”) is committed to fulfilling our responsibilities under the European Union’s General Data Protection Regulation, and the United Kingdom’s General Data Protection Regulation (collectively, the “GDPR”). This Privacy Notice describes the collection, retention, use, and other processing of personal data obtained via any and all 15891451 CANADA INC. (“HUG4LOVE“) properties, including, but not limited to, our website, and our owned or operated brands.

This Privacy Notice applies only to the processing of personal data by 15891451 CANADA INC. (“HUG4LOVE“) and its owned or operated brands with respect to the Sites. 15891451 CANADA INC. (“HUG4LOVE“) is the “controller” of that personal data for the purposes of the GDPR.


Personal data collected via the Sites may include:

    • Contact Data. You may provide us with your identifiers and contact details, such as your name, phone number, mailing address, email address, username, and company affiliation. You may provide us this information through the Sites when you contact us, submit a video to us, make purchases, register with, access, download, install, or use the Sites.
    • Account Information. You may provide your name, email address, and password to create an account on the Sites that will allow you access to specific content and products. When logged in to your account, you can view account information such as your purchase history, details of transactions you carry out through our Sites, or the fulfillment of your orders.
    • Payment Information. When you make purchases on the Sites, you may provide payment card processors acting on our behalf with your payment card information and your billing and mailing addresses.
    • Device Information. We may obtain information about devices that access our Sites, including unique device identifier, IP address, type of device, operating system, device settings, and error data.
    • User Generated Content. Where you upload, submit, link to or give us permission, we may collect certain information, or user generated content such as audio, video, or multimedia files from you or from sources such as your social media profile.
  • Other Information You Provide. You may choose to provide other personal data to us, for example, in email and other communications that you send to us.

Your provision of personal data is required in order for us to provide certain products and services. In some instances, if you fail to provide such personal data, you may not be able to access and use our products and services.


Our processing of your personal data is carried out under the following legal bases:

    • The processing is necessary for us to fulfill a contract to provide you with the products and services. This is relevant where:
      • We process your account registration and identify you as a user.
      • You make a purchase from us, subscribe to our Sites, or enter a contest or promotion sponsored by us.
      • We provide customer services and arrange the provision of products or services.
      • We respond to your inquiries.
    • We have a legal obligation to process your personal data, such as compliance with applicable tax laws or other government regulations or compliance with a court order or binding law enforcement request.
    • We have a legitimate interest in processing your personal data, our reasons for the processing outweigh the potential risks to affected data subjects’ rights. In particular, we have a legitimate interest in the following cases:
      • To analyze and improve the safety and security of the Sites and our services, including by implementing and enhancing security measures and safeguards and protecting against fraud, spam, and other abuse.
      • To communicate with you, respond to your comments, questions, and requests, send you informational notices, or contact you if we need to obtain or provide additional information.
      • To provide you with relevant marketing.
      • To process user generated content.
      • To maintain and improve our Sites and services.
      • To operate our Sites and provide you with information and communications about our services that are tailored to, and in accordance with, your preferences.
    • You have consented to our processing of your personal data. When you consent, you may change your mind and withdraw your consent at any time.


We may share your personal data:

    • With our partners, affiliates, subsidiaries, or suppliers when it is reasonably necessary or desirable, such as to help provide products and services to you or analyze and improve the Site.
    • With our agents, vendors, consultants, and other service providers who perform functions on our behalf. For example, we may use third parties to help us provide customer support, manage our advertisements on other platforms, and send marketing and other communications.
    • With our professional advisers, including lawyers, bankers, auditors, and insurers to the extent such information is relevant to their performance of their services.
    • To abide by applicable law or protect rights and interests. For example, disclosures to regulators, courts, or other government bodies as reasonably necessary to comply with lawful orders, our legal obligations, or other judicial process.
    • To other parties in the context of the sale or restructuring of our business. For example, in the event we sell or transfer all or a portion of our business assets (e.g., further to a merger, reorganization, liquidation, or any other business transaction), including negotiations of such transactions.
    • To fulfill the purpose for which you provide it, or otherwise with your consent.


We maintain appropriate technical and organizational safeguards designed to help protect personal data from unauthorized disclosure or access, and accidental or unlawful destruction, loss, or alteration. Although we use reasonable efforts to safeguard personal data, we cannot guarantee the security of your information transmitted via the Internet.

If you suspect any misuse of, or unauthorized access, to your personal data, please let us know immediately by contacting us via email at


We will store your personal data for no longer than is necessary for the performance of our obligations or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. To determine the appropriate retention period, we will consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements. Unless otherwise required by applicable law, at the end of the retention period we will remove personal data from our systems and records or take appropriate steps to properly anonymize it.


The GDPR provides individuals with certain rights regarding their personal data. You may ask us to take the following actions in relation to your personal data:

    • Provide you with information about our processing of your personal data and give you access to your personal data.
    • Update or correct inaccuracies in your personal data.
    • Delete your personal data.
    • Restrict the processing of your personal data.
    • Transfer a copy of your personal data to you or a third party of your choice.
    • Object to our processing of your personal data for direct marketing purposes.
    • Object to reliance on our legitimate interests as the basis for processing your personal data.

You may exercise some of these rights and choices through Sites features; for example, you may update or correct certain contact data through your account settings. Additionally, you may submit these requests by email to We may request specific information from you to help us verify your identity prior to processing your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to any legal restrictions on providing this information.

If you would like to submit a complaint about our use of your personal data or our response to your request regarding your personal data, you may contact us at or submit a complaint directly to the data protection authority in your jurisdiction. If you reside in the EEA, you can find information about your data protection regulator here. If you reside in the United Kingdom, you may file complaints with the Information Commissioner’s Office here.


The Sites may contain links to other websites for your convenience and information. This Privacy Notice does not apply to those websites, which may have their own privacy policies or notices. We are not responsible for the privacy practices of other websites. You should review those privacy policies to understand how they may use or disclose your information. We are not responsible for the content or privacy practices of linked websites that we do not control.


We may utilize online identification tools–such as cookies or similar tracking technologies—in accordance with applicable law and requirements. Cookies are small text files placed on your device when you visit a website. Cookies store information which is sent back to our servers or those of third parties. As described in more detail below, we use such technologies to:

    • Recognize new or past users.
    • Store your profile or authentication credentials if you have a registered account with us.
    • Integrate with third-party social media websites.
    • Serve you with interest-based or targeted advertising.
    • Observe your behaviors and browsing activities over time across multiple websites or other platforms.
    • Improve the Sites and to better understand your use of the Sites.
    • Better understand the interests of the users of our Sites.

Some cookies are required for certain uses of the Sites. For example, if you choose to register an account, we will use cookies to facilitate your registration and remember certain preferences. Different types of cookies may be used for specific purposes, for example:

    • Necessary cookies are required to enable core functionality such as user authentication and security.
    • Functional cookies and cookies from third parties may be used to retain user preferences (such as maintain the contents of a shopping cart) or enable certain parts of the Sites to work properly.
    • Analytics cookies may collect information on how visitors use the Sites (including which content and products users view most frequently) and the effectiveness of third-party advertising.
    • Advertising cookies assist in delivering ads to relevant audiences. This may include, for example, placing ads at the top of search results.

Cookies are either “session” cookies, which are deleted when you end your browser session, or persistent cookies, which remain until you delete them or the party who served the cookie removes it. You may be able to use your device or browser settings to disable certain cookies. For example, you may set your browser settings either to receive our cookies or to use our Sites without cookie functionality. Please note that if you restrict the use of certain types of cookies, some functions of the Sites may be unavailable, and we may not be able to present you with personally-tailored content.

We may link the information collected by tracking technologies with other information we collect from you pursuant to this Privacy Notice. Similarly, the third parties who serve tracking technologies on our Sites may link personal data we collect from you to other information they collect. We do not control these third parties’ tracking technologies or how they may be used.

For more information on our use of tracking technologies and cookies, contact us at 


We may transfer personal data out of the EEA and the United Kingdom using an approved data transfer mechanism, such as standard contractual clauses approved by the European Commission and/or the Information Commissioner’s Office, which impose data protection obligations on the parties to the transfer. For further information on the specific mechanism used to transfer your personal data, please contact us at


15891451 CANADA INC. (“HUG4LOVE“) reserves the right to change this Privacy Notice as we may deem necessary from time to time or as may be required by law. We will indicate changes, including material changes to the Privacy Notice by updating the “Effective Date” at the top of this page. The continued use of this Sites after the update of this Privacy Notice will constitute your acceptance of the changes.


For questions about this Privacy Notice, you may contact us at