Act4love

ACT4LOVE

Play. Create Smiles. Change the World.

Global counter: 40,409 smiles were created, as of February 8th, 2026 in 52 countries.

2040 GOAL: Create 1,000,000,000 SMILES worldwide.

What is ACT4LOVE?

ACT4LOVE is the world’s first human impact game.

Play in real life and on our app to create smiles, track your impact, and see how small actions make a big difference.

For everyone: compete, track points, and level up.
For teams and businesses: measure results and show real-world impact.

Your mission: play, create smiles, change the world.

Our message

You make a difference.

Our values

Play • Impact • Progress

Our Slogan

Play. Create Smiles. Change the World.

Mission

Our mission: Turn every action into a smile and every smile into impact.

We make the tools and the game so people, teams, and communities can play, track, and see how they change the world.

ACT4LOVE = Gamify human impact.

Vision

Create 1 billion smiles before 2040

Build, track, and grow your daily actions into global impact. Every play matters.

What Makes ACT4LOVE Unique?

ACT4LOVE turns actions into points and progress.

  • Individuals: send smiles, scan cards, take actions, level up.
  • Teams & businesses: track engagement, measure results, create real-world impact.

Every action counts. Every smile matters.

Join the game. Play daily. See your impact grow.

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Jean-Philippe Marier (AKA Uplifting Guy)

Founder of ACT4LOVE - act4loveofficial@gmail.com

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What started as Jean-Philippe’s personal adventure became ACT4LOVE — a game where every action counts.

After 1,400+ days and 39,000+ actions in 52 countries, one truth is clear: small actions change the world.

Join the game: scan, send, and create smiles. Track your impact on the mobile app.

How to start ?

1. Download the App
create your account and join the game.

2. Send and receive smiles
real-world actions and app interactions count.

3. Track your progress
earn points, level up, and compete on the global leaderboard.

How to create smiles

You create smiles when you take action.

In the game, you can:

  • Send virtual cards with kind messages

  • Complete simple daily challenges

  • Invite friends to play

Every action gives you Smiles.
Every Smile shows your human impact.

One SMILE can brighten someone’s day. Millions of SMILES can change the world.

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Why This Matters

Each smile, scan, and action contributes to the global mission.

  • Players: see your progress, level up, compete, and impact the world.
  • Teams & businesses: track results, boost engagement, measure contribution.

When play becomes habit, change becomes unstoppable.

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Global Challenge

Mission: 1 billion smiles by 2040.

ACT4LOVE is the game where every action counts. Track your points, compete globally, and prove that you can make a difference.

Play the game. Level up. Change the world.

Play the game

1. Download the App

Create your account and join the game.

2. Send and receive SMILES

Real-world actions and app interactions count.

3. Track your impact

Earn points, level up, and compete on the global leaderboard.

Adventure alongside the Founder

YOU are invited to a new unique life experience of creating smiles alongside JP Marier, founder of ACT4LOVE.

WHAT'S INCLUDED?

– About 1-2 hours of uplifting adventure alongside the founder where you’ll get a cocktail of healthy happiness hormone and a magic feeling of contribution to others. 

– Video live stream on Tiktok to share our joy and positive energy around the world.

-You’ll be part of history as being a smiles architect

PLANNING OF THE ADVENTURE

1. We will meet at a certain time and location discussed in the Facebook group and do a fun uplifting adventure warm up. 

2. We start walking together, we talk, laugh, visit the area, and most of all, we seek people that we want to contribute to. I’ll film videos about our awesome adventure. There will be music, laughter, good vibe and smiles for sure. 

3. We finalize the adventure with a group discussion. 

FREQUENT QUESTIONS

1. If it rains we can reschedule

2. Better wear comfortable walking shoes and clothes 

HOW TO PARTICIPATE

1. Join our Facebook group

2. Write your willingness to participate in the next adventure following the information on the Facebook group *(Location, date, time)

3. Join us and let’s uplift the world together.

RULES

1. Most important rule: RESPECT FOR EVERYONE 

2. We are here for only one reason: to contribute to other people’s well-being while living a unique, fun life experience and improve our own well-being. 

3. No vulgarities will be tolerated, no alcohol, no drugs, we stay 100% professional 100% of the time.

4. We are just respectfully, politely, showing our willingness to contribute to others and we wait and make sure that 100% of people are comfortable with it. 

5. We contribute to others and we let them get it by choice only. 

6. You’ll have to sign a release of liability. 

Social Media Sponsorship Media Kit

ACT4LOVE — The Global Smile Game

1,420+ days • 52 countries • 40,300+ smiles created

About Jean-Philippe Marier

Founder of ACT4LOVE • Game Creator • World Explorer

Jean-Philippe travels the world playing one simple game:

Create smiles. Count them. Show the impact.

For more than 1,200 days, he has met people in the street, online, and in real life — turning small moments into 35,500+ real smiles across 52 countries.

Every smile is logged.
Every smile is part of the game.
Every smile changes the global score.

Jean-Philippe shares this game every day through short videos, live streams, and real-life challenges that invite people to play.

What is ACT4LOVE?

ACT4LOVE is a real-world game.

Players earn Smiles by creating human impact
online, on the street, and inside the app.

The goal is simple:

Create smiles.
Grow your score.
Change the world.

Social Media Reach

Total reach: 33,000+
Daily views: 2,000–5,000

TikTok — 23,000+
Street games, smile challenges, live play

Instagram — 4,000+
Clips, moments, behind the game

YouTube — 9,000+
Adventures, challenges, story videos

Who Watches

Age: 25–45
65% women

They love:

  • Games
  • Real people
  • Travel
  • Simple wins
  • Positive action

They don’t just watch —
they play, comment, and share.

Why Brands Join ACT4LOVE

Your brand becomes part of the game.

  • Your product helps create smiles
  • Your logo appears in real human moments
  • Your brand shows up in daily play

Not ads.
Human impact.

Ways to Play Together

Sponsored Videos

  • Short game clips (TikTok, Reels, Shorts)
  • Brand inside real-world smile challenges
  • Live streams with your product in play

Longer Games

  • Brand as a “game partner”
  • Weekly or monthly challenges
  • Co-branded smile goals

Your brand becomes part of the score.

Let’s Build Smiles Together

If your brand wants to:

  • Reach real people
  • Be part of real moments
  • Create real human impact

Then let’s play.

Email: act4loveofficial@gmail.com
Website: act4love.com
Instagram: @upliftingguy
TikTok: @upliftingguy
YouTube: @upliftingguy

Based in Montreal, Canada

Bring ACT4LOVE to Your Stage

Schools • Events • Companies • Conferences

Want something your audience will remember?

Bring a real-life game to your stage.

Jean-Philippe Marier, creator of ACT4LOVE, turns people into players and your event into a smile challenge.

So far:
40,300+ smiles • 52 countries • 1,420+ days of play

What Happens On Stage

This is not a normal talk.
It’s a live game.

People don’t just listen — they play.

They:

  • Create smiles in real time

  • See the score go up

  • Feel the human impact right away

Every room becomes part of the global ACT4LOVE game.

Formats

Keynote
The story of how a simple game created 40,300+ smiles around the world.

Interactive Sessions
Your audience plays small smile challenges during the talk.

Schools & Youth
Kids and teens learn how to turn simple actions into real-world points.

Events & Teams
Your group becomes a team trying to beat a smile goal.

Why Book
Jean-Philippe?

It’s real — not slides, not theory
It’s fun — people move, laugh, and play
It creates impact — smiles happen live
It’s unforgettable — your event becomes part of the game

Let’s Play

Want your audience to create real smiles, not just clap?

📩 act4loveofficial@gmail.com

ABOUT the founder

hug4love free hugs hug4love movement

My name is Jean-Philippe Marier.
I’m from Quebec, Canada.

During the pandemic, the world felt quiet, cold, and far apart.
People were stuck at home. Smiles were rare.

I had a simple thought:

What if we turned human connection into a game?

So I started small.

In February 2022, in Montreal, I gave my first Free Hug to a stranger.
I did it again the next day.
Then again.
I never stopped.

I began counting every smile.

I traveled the world, playing this simple game:
Make someone smile today.

After 1,400+ days *(Every single day outside adventures), in 52 countries, it added up to:
40,300+ smiles created.

At first, it was called HUG4LOVE — because hugs were the main way to create smiles.

But the game grew.

In January 2025, I changed the name to ACT4LOVE.
Now, players can create smiles in many ways:
Cards, messages, moments, real-life actions.

Today, ACT4LOVE is a global game where:
Every smile = 1 point
Every person = a player
Every day = a new chance to make impact

We don’t collect likes.
We create human impact.

Testimonials of group adventures

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“J’ai vraiment adoré mon expérience de don de câlins avec HUG4LOVE! Donner et recevoir du réconfort d’une personne, qu’on la connaisse ou pas, ça fait un bien immense! Le monde entier a besoin d’amour, on a besoin de ça! Un seul câlin peut faire une très grande différence dans la vie de quelqu’un! N’hésitez pas à faire le grand saut! ♥️♥️♥️♥️

Andy

First group hug distribution on October 20th, 2024! From left to right: Vanessa, Linda, Andy, Annie!

Testimonials:

Je vais toujours me souvenir du 20 octobre 2024. J’ai sorti de ma zone de confort, ce qui pour moi demande beaucoup de courage. Le sentiment de partager un câlin et discuté avec des inconnus m’a vraiment revigoré d’énergie, de dopamine et d’endorphines ! En plus, je suis reconnaissante d’avoir rencontré Linda, Annie et Andy. Une première sortie, mais loin d’être la dernière.

Vanessa

Il n’y a pas assez de mots pour décrire mon expérience de cet aventure qui est bénéfique pour la personne qui reçoit un câlin et la personne qui le donne. Un câlin, c’est un geste simple mais puissant, un vrai baume pour l’âme. Il réchauffe le cœur, apaise les angoisses et rapproche les gens. Donner un câlin, c’est offrir un moment de tendresse, un instant de connexion qui fait oublier les tracas de la vie. En partageant cet échange de douceur, on crée un espace de bien-être, où les sourires se multiplient et les craintes s’envolent. Un câlin est un cadeau précieux, un moyen silencieux mais fort de dire “tu comptes”.

Linda

Testimonials in French from group adventure experience

Group adventures & testimonials

Day 765 – Adventure with Camille in Montreal, Canada

Day 646 – Adventure with Joe in Kuala Lumpur, Indonesia

Day 756 – Adventure with Cathy Fuoco in Montreal, Canada      https://www.cathyfuoco.com/

Day 770 – Adventure with Kouki in Montreal, Canada

Day 726 – Adventure with Jessica in Montreal, Canada

Day 760 – Adventure with Alaanah in Montreal, Canada

Day 719 – Adventure with Annalena in Montreal, Canada

Interview on TV in Kosovo - April 2022

Article in the Radio-Canada web page in French 

Article in the Montreal Newspaper in French

Article in the middle east urban web journal

Smile adventures of the past

More than 70 players from around the world joined Jean-Philippe in real-life smile missions.

Together, they went into streets, parks, and cities with one goal:

Create as many smiles as possible.

Every person they made smile
= 1 point for the game

Every adventure
= real human impact

These players didn’t just watch.
They played the game in real life.

Each one earned their place as an ACT4LOVE Player — someone who takes action and creates smiles.

Now it’s your turn.

Join the next Smiles Adventure
Play the game in the real world
Create real impact

Bishkek, Kyrgyzstan – Day 481 – Nanita Shoniya

Koh Samui, Thailand – Day 623 –  Sasitorn Thaksin

Koh Samui, Thailand – Day 625 – Buse

Koh Samui, Thailand – Day 629 – Nattaya Marakbut

Krabi, Thailand – Day 640 – Anna & Loui

Kuala Lumpur, Indonesia – Day 647 – Kim

Montreal, Canada – Day 698 – Jessica

Montreal, Canada – Day 696 – Catherine

Montreal, Canada – Day 740 – Rafaelle

List of all the Adventure buddies

#UPLIFTING buddy nameDayDateCityCountryNumber of act of love given
1Florence18626/08/2022MontrealCanada105
2Nathalie22029/09/2022MontrealCanada70
3Clémence22130/09/2022MontrealCanada45
4Daniel Marier24221/10/2022MontrealCanada49
5Léa27018/11/2022MontrealCanada60
6Justine34027/01/2023EssaouiraMorocco27
7Bob34330/01/2023MarrakeshMorocco45
8Lukas36521/02/2023BarcelonaSpain59
9Saida37503/03/2023Sidi bou SaidTunisia52
10Francis37503/03/2023Sidi bou SaidTunisia52
11Amal37907/03/2023TunisTunisia73
12Maren39018/03/2023CairoEgypt18
13Ismail40028/03/2023AmmanJordan17
14Alone40129/03/2023AmmanJordan27
15Santiago42017/04/2023AntalyaTurkey21
16Deniz42320/04/2023AntalyaTurkey39
17Lili42522/04/2023FethiyeTurkey46
18Dilchad42623/04/2023FethiyeTurkey16
19Janna Butulyan44108/05/2023ErevanArmenia65
20Lusine Arushanian44209/05/2023ErevanArmenia27
21Pantea Yoosefi44310/05/2023ErevanArmenia27
22Karine44310/05/2023ErevanArmenia27
23Zara Sahakyan44411/05/2023ErevanArmenia43
24Talant Sagynbaev44815/05/2023OshKyrgyzstan43
25Kural Chokoev45118/05/2023BishkekKyrgyzstan78
26Saadi Kozhobekov45219/05/2023BishkekKyrgyzstan40
27Suli Phonechik45522/05/2023BishkekKyrgyzstan32
28Ria45623/05/2023BishkekKyrgyzstan63
29Aglan Akpan46431/05/2023AlmatyKazakhstan64
30Sholpan47309/06/2023AlmatyKazakhstan55
31Angelina47410/06/2023AlmatyKazakhstan59
32Kbakhyt47612/06/2023AlmatyKazakhstan51
33Nanita Shoniya48117/06/2023BishkekKyrgyzstan16
34Nasiba50107/07/2023DushanbeTajikistan29
35Makenzie55227/08/2023HanoiVietnam32
36Kyand55903/09/2023Ha longVietnam15
37Martina57620/09/2023Phnom PenhCambodia54
38Michel59408/10/2023Vang viengLaos24
39sasitorn thaksin62306/11/2023Koh SamuiThailand40
40Buse62508/11/2023Koh SamuiThailand77
41Nattaya Marakbut62912/11/2023Koh SamuiThailand35
42Momay63518/11/2023Koh SamuiThailand33
43Anna63821/11/2023PhuketThailand40
44Loui64023/11/2023KrabiThailand23
45Marlene64124/11/2023KrabiThailand34
46Vivian64427/11/2023GeorgetownMalaysia23
47Joe64629/11/2023Kuala LumpurMalaysia36
48Kim64730/11/2023Kuala LumpurMalaysia41
49Samantha64902/12/2023Kuala LumpurMalaysia42
50Bhupi65003/12/2023Kuala LumpurMalaysia25
51Herman65508/12/2023JakartaIndonesia15
52Jing65609/12/2023JakartaIndonesia29
53Kendra65811/12/2023YogyakartaIndonesia50
54Aurelie65912/12/2023YogyakartaIndonesia20
55Clarisse66013/12/2023YogyakartaIndonesia8
56Magali67629/12/2023MontrealCanada36
57Syrine67831/12/2023MontrealCanada18
58Catherine69517/01/2024MontrealCanada27
59Jessica69820/01/2024MontrealCanada31
60Annalena71910/02/2024MontrealCanada62
61Jessica72617/02/2024MontrealCanada41
62Rafaelle74002/03/2024MontrealCanada15
63Cathy Fuoco75618/03/2024MontrealCanada41
64Alaanah76022/03/2024MontrealCanada54
65Camille76527/03/2024MontrealCanada49
66Kouki77001/04/2024MontrealCanada47

Game Itinerary

Since February 2022, Jean-Philippe has been playing the ACT4LOVE game in the real world. By February 06, 2026:

  • 1,446 days in a row played
  • 40,348 smiles created
  • 52 countries
  • 4 continents (America, Europe, Africa, Asia)
  • 70+ players joined the game

Every country became a level
Every city became a playground
Every smile became a point

Below, you can see how many smiles were created in each country.

Want to see the game in action?
Watch all the missions on: 

YOUTUBE

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I invite you to follow my adventures on social media. I’ll post video daily on  INSTAGRAM, YOUTUBE,  TIKTOK

I am now planning my trip in South America!

HUG4LOVE MOVEMENT
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Number of Smiles created per country

Country numberCountry nameNumber of act of contribution
1Canada7788
2France183
3Greece435
4Bulgaria206
5North Macedonia188
6Albania448
7Montenegro400
8Croatia434
9Kosovo216
10Serbia175
11Romania240
12Hungary231
13Bosnia and Herzegovina36
14Italy63
15Slovenia124
16Austria267
17Slovakia114
18Czech Republic95
19Poland268
20Germany111
21Lithuania79
22Latvia120
23Estonia229
24Portugal6
25USA52
26United Kingdom8
27Morocco828
28Spain375
29Tunisia316
30Egypt308
31Israel148
32Palestine7
33Jordan214
34Turkey552
35Georgia231
36Armenia249
37Kyrgyzstan392
38Kazakhstan761
39Uzbekistan319
40Tajikistan84
41UAE6
42Oman1
43India737
44Nepal510
45Vietnam427
46Cambodia206
47Thailand976
48Laos252
49Malaysia239
50Singapore58
51Indonesia334
Total21046

Adventure Stories

Montreal, Quebec, Canada – Day 1 – Story #1

Here is the first ever hug I gave for the mission. When this man saw my FREE HUGS T-shirt, he opened his arms and I could read a smile In his eyes! He was delighted with my act of kindness.

Athens, Greece – Day 12 – Story #239

When we were at the airport, I offered a hug to this lovely lady. At first she hesitated but we ended up doing it. She told me that she felt super lonely and it was her very first hug since Covid19 started ! (Meaning 23 months without hugs)

Skopje, North Macedonia – Day 40 – Story #895

While my morning jogging, I offered a hug to this man. He said “I love you” during our hug. Than he told me he was going through some hard time right now and this act of kindness from a stranger was exactly what he needed.

Tirana, Albania – Day 46 – Story #1093

In Albania, we visited the bunker named ”BUNK’ART” and we met this family coming from Spain. The Spanish man agreed for the hug but added : I’ll do it under one condition, the hug must be at least 30 seconds. It was a fun moment.

Kotor, Montenegro – Day 58 – Story #1553

Pavle is a waiter in the beautiful city of Kotor. I met him while he was working and the moment he saw me, he stop everything he was doing and he gave me a hug. Than he said : ”Thanks God, there is finally someone doing this here, thank you, I needed that today”.

Prevlaka, Croatia – Day 61 – Story #1663

I have given a hug to this man who turned out to be with all his special police force crew. To congratulate me for the movement I started, they offered us drinks and even a car ride to go back to Montenegro!

Petrovac, Montenegro – Day 65 – Story #1844

We met Mathis while hitchhiking with him and since we got along pretty well we all spent the afternoon together. He told me he already have giving free hugs to strangers before the pandemic.

Bucharest, Romania – Day 78 – Story #2397

Here’s Rob, the owner of the fabulous T5 SOCIAL HOSTEL. Seriously the best hostel that I’ve been in my life so far. Rob’s priority was always to contributing to his community and since we shared that same interest, we bonded pretty quickly.

Zagreb, Croatia – Day 87 – Stories #2780 & 2781

I met Sarah and Nikola at my hostel, they are from Slovakia and they decided to spend the day giving hugs to strangers with me. Their energy level was to the roof and it made lots of people laugh!

Vienna, Austria – Day 109 – Stories #3494 & #3495

I met this lovely couple who just got married and they wanted to keep that wedding very small. Therefore, I was their official photographer in front of the church. I had the luxury of celebration their union by hugging them both.

Warsaw, Poland – Day 126 – Story #4153

I hugged this young lady who was raising money to help all the Ukrainians people while they were facing such a hard and difficult time! I had so much empathy for her help.

I was very happy to give hugs to a lot of Ukrainians refugee in multiple European countries. It must be horrible to have to leave everything behind you. I felt a huge feeling of contribution when they thank me for my empathy.

Montreal, Quebec, Canada – Day 161 – Story #5959

Here’s Elizabeth! She was so happy after our hug! But her story is the most touching! She told me she didn’t hug anyone for the last 3 years! She told me how the pandemic affected her and all the challenges she had to go through. That is why I started this movement. There are lots of people waiting for their hug. 

Montreal, Quebec, Canada – Day 165 – Story #6276

I met this man in the Old Port of Montreal and after the hug he said: ”Thanks, I really feel lonely lately and I don’t have a lot of hugs, so I’m grateful for what you’re doing”

Montreal, Quebec, Canada – Day 178 – Story #7524

When getting out of the Metro station, this man saw me giving hugs and ask me for one. He told me he didn’t give or receive hugs for 3 years! I was astonished and I gave him another hug straight away! He shared that after few months without physical touch from someone else, you start feeling down.

Montreal, Quebec, Canada – Day 221 – Story #8190

I met and gave a hug to Clémence on day 216 and she was astonished by my project. She loved the idea so much that she wanted to be part of it. So we planned to meet on day 221, I gave her a official HUG4LOVE T-shirt and we change many people lives in the old port of Montreal.

Montreal, Quebec, Canada – Day 274 – Story #9416

After I gave him a hug, he told me he was waiting for a sign to start seeing a psychologist to help him. He confirmed that I was that sign and he was very grateful for my act of kindness.

Montreal, Quebec, Canada – Day 318 – Story #9941

While their truck was stopped at the red light, one firefighter came out and gave me a hug. He also wished me a happy new year and said ”Thank you for what you’re doing”

Montreal, Quebec, Canada – Day 325 – Story #9996

While I passed by that lady, she said ” Don’t ever give up”. It’s as if she knew I needed to her those powerful words at that very moment. When I gave her a hug she said ”that really means a lot, thank you”! 

Montreal, Quebec, Canada – Day 325 – Story #10,000

Here’s Hundi, we talked for 30 minutes about lots of different things like travelling, psychology, mental health and my HUG4LOVE movement. He was very happy to see my desire to help humanity.

The hug was given exactly at the same spot as the very first hug of the HUG4LOVE Movement ten months earlier.

Montreal, Canada – Day 327 – Story #10,020 

While I was riding the Subway, a lady offered me a donut in exchange for a hug! It was a very fun interaction, she was very impressed by my mission and told me that in fact, there is a big need for hugs.

Rabat, Morocco – Day 347 – Story #10,483

I had one of the nicest Moroccan experience with my friend Annas here. Shortly after we met, we formed a little group and we cooked a tagine on a fire next to the beach! Super traditional experience and it was delicious.

Fes,  Morocco – Day 360  – Story #10,916 

I was going through my Tiktok comments on my videos and this guy, Abdennacer wrote to me that if ever I was visiting his city, I could live with his family! I actually did. I met his mom, his brothers and sisters and the nephew and nieces. They were all lovely people and I was so grateful for so much kindness, so much generosity! I will always remember you my friend.