23,157 hugs
862 days
51 countries
66 hug buddies

My hugs are magic, they seal the deal that you'll be discipline to work toward your dreams everyday!

hug4love free hugs hug4love movement

- Jean-Philippe Marier, Founder of the HUG4LOVE movement

Founded in 2022, HUG4LOVE is THE well-being movement.

Our MISSION is to build a community of people that want to improve their well-being! 

In the last 852 days, more than 66 people joined the founder on a HUG adventure to give 22,479 hugs in 51 countries to improve their well-being and contribute to others. 


Invite 1,000 people on a free hug adventure & Create 1 million hugs worldwide


Hug buddies: 66 / 1,000
Hugs given: 22,479 / 1,000,000
Countries hugged: 51 / 195
Kilometers walked: (Will appear soon)


Hug adventure alongside the Founder

YOU are invited to a new unique life experience of distributing hugs alongside the FOUNDER OF THE HUG4LOVE movement.

This hug therapy session will transform your life!

hug4love free hugs hug4love movement

Previous Hug adventures & testimonials

Day 765 – Hug adventure with Camille in Montreal, Canada

Day 646 – Hug adventure with Joe in Kuala Lumpur, Indonesia


Day 756 – Hug adventure with Cathy Fuoco in Montreal, Canada



Day 770 – Hug adventure with Kouki in Montreal, Canada

Day 726 – Hug adventure with Jessica in Montreal, Canada


Day 760 – Hug adventure with Alaanah in Montreal, Canada

Day 719 – Hug adventure with Annalena in Montreal, Canada

More details about hug adventure


-3 hours of free hug adventure alongside the founder where you’ll get a cocktail of healthy happiness hormone and a magic feeling of contribution to others by offering free hugs. 

-A video summary of our adventure posted on Youtube and other social media. *(See video example here) 

-You’ll be part of history by getting your official HUG4LOVE hug number by hugging me. 

-You’ll get the exclusive ”HUG4LOVE WELL-BEING STATUS” by having your name written forever on the HUG4LOVE website as being a ”Well-Being Contributor”. *(See the list here) 

-A unique piece of art bracelet with your ”hug buddy” number. 

-Positive visibility on your social media for your BRAND or personal on several platforms 



1. We will meet a at certain time and location discussed per email and talk a little bit to get to know each other. 

2. We install the free hug sign, we start walking together, we talk, laugh, visit the area, and most of all, we seek people that wants to get their free hugs. I shoot videos about our awesome journey. I’ll also ask your questions about well-being, mental health and psychology. 

3. I’ll give you the EXCLUSIVE ”HUG4LOVE WELL-BEING STATUS” that shows the world that you are a well-being contributor. 

4. Few days later, you’ll see the video of our journey on Youtube. 



1. If it rains we can reschedule

2. Better wear comfortable walking shoes and clothes 

3. If you want a free hug sign like mine over your head, you must bring your backpack that has a laptop compartment to hold the rod. 

4. Payment has to be paid in full amount to schedule the activity. 



Send an email at: that contain: 

1. The dates and location where you want to go on a free hug adventure 

2. A link of a video of at least 45 seconds of you talking and describing yourself. Tell me about you, your passion, hobbies, interests and background. Show me that you have enough energy to participate and that you would be a good fit for the movement.

After your request made, I will get back to you. *(Your acceptance or refusal is based on the date, the location and your energy level in the video) 



1. Most important rule : RESPECT OF EVERYONE 

2. We are here for only one reason : Contribute to other people’s well-being while living a unique fun life experience and improve our own well-being. 

3. No vulgarities will be tolerated, no alcohol, no drugs, no flirting, we stay 100% professionnal 100% of the time.

4. We are just respectfully, politely, showing our willingness to receive hugs and we wait for people to come to hug us. 

5. We do not hug people, we let them hug us first. 

6. You’ll have to sign a release of liability. 


Want to support this worldwide well-being mission ?

My formula to improve WELL-BEING

There are multiple ways to take care of our mental well-being. Here are 3 steps that works for me, therefore, I’m inviting you to give it a try. 

Step 1: Hug

Giving long hugs have incredible benefits like: reducing stress and fear and boosting happiness.

It create a good, peaceful, relax state of mind to think about how to change in your life and improving your mental well-being. Virginia Satir, a world-renowned therapist in USA recommend at least 4 per day. 


Step 2: Think 

While being in a good state after you gave a 90 seconds hug, you can sit down without distraction and think about the important areas of your life. Think about your physical health, your relationships health, your financial health etc. 

Ask yourself, what are the stories of your past that prevent your from taking action toward having a better life and a better mental well-being. 

To get inspired, you can take a look at people’s stories on my website and Youtube channel. 

Step 3: Act

The strategies to get the life we want are now available all over the internet. 

If people can’t seem to follow those strategies, we don’t have to think that we are broken, we can simply go back to step 1 & 2 until we are able to just do it. 



Interview on TV in Kosovo 

Article in the Montreal Newspaper in French 

ABOUT the founder

hug4love free hugs hug4love movement

My name is Jean-Philippe Marier, I’m from Quebec, Canada. 

After seeing the negative impact of the pandemic and the social distancing measures on people’s mental well-being, I started to think about ways to help. 

Since lots of people were missing physical touch and that a hug has so many benefits including improving mental well-being, I thought: ”I will give free hugs everyday, everywhere around the world to everyone who wants”.  That’s how HUG4LOVE is born. 

Than I decided to mix my project with my biggest passion: self-development. 

In order for me to reach my dream life of travelling the world and giving hugs to thousands of people, I had to transform. I had to change my mindset, grow my self-love (self-esteem) and learn how to discipline every area of my life (Physical health, Mindset health, Relationship health, emotional health, Financial health) 

I’m currently giving free hugs daily, inviting people to join me on a free hug adventure and I’m interviewing them to know their inspiring life/hug stories. 

I’m doing it to encourage people to take care of their mental well-being to ultimately transform their lives.  

I started the Movement in February 2022 by giving the first hug in Montreal, Canada and I never stopped. Watch my adventures around the world on Youtube


Jean-Philippe, founder:
Julie, PR agent:

How to improve people's well-being?


1. By offering them hugs worldwide daily 

2. By inviting them on free hugs adventure 

3. By encouraging them to offer more hugs (Ideally 4) on a daily basis and to invest time thinking and finding solution to improve their mental well-being. 

4. By creating daily videos publish on social media where we encourage people to give hugs and share with you people’s touching hug stories to realize that YOU are not alone and you can change your life.  

5. By inviting people to send their hug story and hug video on my website to inspire others and contribute to humanity. 


The HUG4LOVE WELL-BEING STATUS (HWS) is THE exclusive worldwide symbol confirming that you’re a well-being contributors.

The only way an individual can get it is by participating in a free hug adventure with me! 

EMAIL for details:


Free HUG adventures of the past

More than 66 person worldwide decided to join me on a FREE HUGS adventure to improve the well-being of others. The ”HUG BUDDIES” have shown that they care enough about people to distribute free hugs as act of kindness and love. Here’s a list (see below) of the people who came with me and some of videos of FREE HUGS ADVENTURE!

All those people received the HUG4LOVE WELL-BEING STATUS that shows the world that they care about other human being. 

Now it’s your turn to join me on a free hug adventure! You can simply write to me on Instagram, click the button below to have access! 



Bishkek, Kyrgyzstan – Day 481 – Nanita Shoniya




Koh Samui, Thailand – Day 623 –  Sasitorn Thaksin



Koh Samui, Thailand – Day 625 – Buse



Koh Samui, Thailand – Day 629 – Nattaya Marakbut



Krabi, Thailand – Day 640 – Anna & Loui




Kuala Lumpur, Indonesia – Day 647 – Kim




Montreal, Canada – Day 698 – Jessica



Montreal, Canada – Day 696 – Catherine



Montreal, Canada – Day 740 – Rafaelle

List of all the HUG buddies

#Free hug buddyDayDateCityCountry# of hug stories
4Daniel Marier24221/10/2022MontrealCanada49
9Saida37503/03/2023Sidi bou SaidTunisia52
10Francis37503/03/2023Sidi bou SaidTunisia52
19Janna Butulyan44108/05/2023ErevanArmenia65
20Lusine Arushanian44209/05/2023ErevanArmenia27
21Pantea Yoosefi44310/05/2023ErevanArmenia27
23Zara Sahakyan44411/05/2023ErevanArmenia43
24Talant Sagynbaev44815/05/2023OshKyrgyzstan43
25Kural Chokoev45118/05/2023BishkekKyrgyzstan78
26Saadi Kozhobekov45219/05/2023BishkekKyrgyzstan40
27Suli Phonechik45522/05/2023BishkekKyrgyzstan32
29Aglan Akpan46431/05/2023AlmatyKazakhstan64
33Nanita Shoniya48117/06/2023BishkekKyrgyzstan16
36Kyand55903/09/2023Ha longVietnam15
37Martina57620/09/2023Phnom PenhCambodia54
38Michel59408/10/2023Vang viengLaos24
39sasitorn thaksin62306/11/2023Koh SamuiThailand40
40Buse62508/11/2023Koh SamuiThailand77
41Nattaya Marakbut62912/11/2023Koh SamuiThailand35
42Momay63518/11/2023Koh SamuiThailand33
47Joe64629/11/2023Kuala LumpurMalaysia36
48Kim64730/11/2023Kuala LumpurMalaysia41
49Samantha64902/12/2023Kuala LumpurMalaysia42
50Bhupi65003/12/2023Kuala LumpurMalaysia25
63Cathy Fuoco75618/03/2024MontrealCanada41


On June 1st, 2024, after 831 days in a row, 21,688 hugs were given in 51 countries on 4 continents (North America, Europe, Africa, Asia). And more than 66 ”hug buddies” came to give free hugs to strangers with me.  Below you can see the number of people I gave hugs per country. Watch all my expeditions on YOUTUBE

hug4love hugforlove hugs4love hugsforlove freehugs free hug guy
hug4love free hugs

I invite you to follow my adventures on social media. I’ll post video daily on  INSTAGRAM, YOUTUBE,  TIKTOK, FACEBOOK 

I am now planning my trip in South America! 


Number of hugs per country

Day # Country Number of hugs
1 Canada 7788
2 France 183
3 Greece 435
4 Bulgaria 206
5 North Macedonia 188
6 Albania 448
7 Montenegro 400
8 Croatia 434
9 Kosovo 216
10 Serbia 175
11 Romania 240
12 Hungary 231
13 Bosnia and Herzegovina 36
14 Italy 63
15 Slovenia 124
16 Austria 267
17 Slovakia 114
18 Czech Republic 95
19 Poland 268
20 Germany 111
21 Lithuania 79
22 Latvia 120
23 Estonia 229
24 Portugal 6
25 USA 52
26 United Kingdom 8
27 Morocco 828
28 Spain 375
29 Tunisia 316
30 Egypt 308
31 Israel 148
32 Palestine 7
33 Jordan 214
34 Turkey 552
35 Georgia 231
36 Armenia 249
37 Kyrgyzstan 392
38 Kazakhstan 761
39 Uzbekistan 319
40 Tajikistan 84
41 UAE 6
42 Oman 1
43 India 737
44 Nepal 510
45 Vietnam 427
46 Cambodia 206
47 Thailand 976
48 Laos 252
49 Malaysia 239
50 Singapore 58
51 Indonesia 334
  Total 21046

Hug Stories

Play Video about hug4love free hugs hug4love movement

Montreal, Quebec, Canada – Day 1 – Hug story #1

Here is the first ever hug I gave for the HUG4LOVE Movement. When this man saw my FREE HUGS T-shirt, he opened his arms and I could read a smile In his eyes! He was delighted with my act of kindness.

Athens, Greece – Day 12 – Hug story #239

When we were at the airport, I offered a hug to this lovely lady. At first she hesitated but we ended up doing it. She told me that she felt super lonely and it was her very first hug since Covid19 started ! (Meaning 23 months without hugs)

Play Video about hug4love free hugs hug4love movement
Play Video about hug4love free hugs hug4love movement

Skopje, North Macedonia – Day 40 – Hug story #895

While my morning jogging, I offered a hug to this man. He said “I love you” during our hug. Than he told me he was going through some hard time right now and this act of kindness from a stranger was exactly what he needed.

Tirana, Albania – Day 46 – Hug story #1093

In Albania, we visited the bunker named ”BUNK’ART” and we met this family coming from Spain. The Spanish man agreed for the hug but added : I’ll do it under one condition, the hug must be at least 30 seconds. It was a fun moment. 

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Play Video about hug4love free hugs hug4love movement

Kotor, Montenegro – Day 58 – Hug story #1553

Pavle is a waiter in the beautiful city of Kotor. I met him while he was working and the moment he saw me, he stop everything he was doing and he gave me a hug. Than he said : ”Thanks God, there is finally someone doing this here, thank you, I needed that today”. 

Prevlaka, Croatia – Day 61 – Hug story #1663

I have given a hug to this man who turned out to be with all his special police force crew. To congratulate me for the movement I started, they offered us drinks and even a car ride to go back to Montenegro! 

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Play Video about hug4love free hugs hug4love movement

Petrovac, Montenegro – Day 65 – Hug story #1844

We met Mathis while hitchhiking with him and since we got along pretty well we all spent the afternoon together. He told me he already have giving free hugs to strangers before the pandemic.

Bucharest, Romania – Day 78 – Hug story #2397

Here’s Rob, the owner of the fabulous T5 SOCIAL HOSTEL. Seriously the best hostel that I’ve been in my life so far. Rob’s priority was always to contributing to his community and since we shared that same interest, we bonded pretty quickly. 

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Play Video about hug4love free hugs hug4love movement

Zagreb, Croatia – Day 87 – Hug stories #2780 & 2781

I met Sarah and Nikola at my hostel, they are from Slovakia and they decided to spend the day giving hugs to strangers with me. Their energy level was to the roof and it made lots of people laugh! 

Vienna, Austria – Day 109 – Hug stories #3494 & #3495

I met this lovely couple who just got married and they wanted to keep that wedding very small. Therefore, I was their official photographer in front of the church. I had the luxury of celebration their union by hugging them both. 

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Play Video about hug4love free hugs hug4love movement

Warsaw, Poland – Day 126 – Hug story #4153

I hugged this young lady who was raising money to help all the Ukrainians people while they were facing such a hard and difficult time! I had so much empathy for her help.

I was very happy to give hugs to a lot of Ukrainians refugee in multiple European countries. It must be horrible to have to leave everything behind you. I felt a huge feeling of contribution when they thank me for my empathy. 

Montreal, Quebec, Canada – Day 161 – Hug story #5959

Here’s Elizabeth! She was so happy after our hug! But her story is the most touching! She told me she didn’t hug anyone for the last 3 years! She told me how the pandemic affected her and all the challenges she had to go through. That is why I started this movement. There are lots of people waiting for their hug. 

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Play Video about hug4love free hugs hug4love movement

Montreal, Quebec, Canada – Day 165 – Hug story #6276

I met this man in the Old Port of Montreal and after the hug he said: ”Thanks, I really feel lonely lately and I don’t have a lot of hugs, so I’m grateful for what you’re doing”

Montreal, Quebec, Canada – Day 178 – Hug story #7524

When getting out of the Metro station, this man saw me giving hugs and ask me for one. He told me he didn’t give or receive hugs for 3 years! I was astonished and I gave him another hug straight away! He shared that after few months without physical touch from someone else, you start feeling down. 

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Play Video about hug4love free hugs hug4love movement

Montreal, Quebec, Canada – Day 221 – Hug story #8190

I met and gave a hug to Clémence on day 216 and she was astonished by my project. She loved the idea so much that she wanted to be part of it. So we planned to meet on day 221, I gave her a official HUG4LOVE T-shirt and we change many people lives in the old port of Montreal. 

Montreal, Quebec, Canada – Day 274 – Hug story #9416

After I gave him a hug, he told me he was waiting for a sign to start seeing a psychologist to help him. He confirmed that I was that sign and he was very grateful for my act of kindness.

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Play Video about hug4love free hugs hug4love movement

Montreal, Quebec, Canada – Day 318 – Hug story #9941

While their truck was stopped at the red light, one firefighter came out and gave me a hug. He also wished me a happy new year and said ”Thank you for what you’re doing”

Montreal, Quebec, Canada – Day 325 – Hug story #9996

While I passed by that lady, she said ” Don’t ever give up”. It’s as if she knew I needed to her those powerful words at that very moment. When I gave her a hug she said ”that really means a lot, thank you”! 

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Play Video about hug4love free hugs hug4love movement

Montreal, Quebec, Canada – Day 325 – Hug story #10,000

Here’s Hundi, we talked for 30 minutes about lots of different things like travelling, psychology, mental health and my HUG4LOVE movement. He was very happy to see my desire to help humanity. 

The hug was given exactly at the same spot as the very first hug of the HUG4LOVE Movement ten months earlier. 

Montreal, Canada – Day 327 – Hug story #10,020 

While I was riding the Subway, a lady offered me a donut in exchange for a hug! It was a very fun interaction, she was very impressed by my mission and told me that in fact, there is a big need for hugs. 

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Play Video about hug4love free hugs hug4love movement

Rabat, Morocco – Day 347 – Hug story #10,483

I had one of the nicest Moroccan experience with my friend Annas here. Shortly after we met, we formed a little group and we cooked a tagine on a fire next to the beach! Super traditional experience and it was delicious. 

Fes,  Morocco – Day 360  – Hug story #10,916 

I was going through my Tiktok comments on my videos and this guy, Abdennacer wrote to me that if ever I was visiting his city, I could live with his family! I actually did. I met his mom, his brothers and sisters and the nephew and nieces. They were all lovely people and I was so grateful for so much kindness, so much generosity! I will always remember you my friend. 

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